Monthly Archive:: June 2012

Case Study: Social Media for Fortis HealthCare by SaltMangoTree

This social media case study is courtesy Andrine Mendez, CEO & Founder at SaltMangoTree Creative Communications Here are some of the things you will learn from this presentation: How to leverage a mass event to your brand’s advantage How to

Facebook (and Apple) Want a Slice of Google’s Search Business

This week brought two major developments in the search market. It’s anyways no secret that all 3 companies are either already in their competitor’s space or planning to be (Facebook phone, Google’s acquisition of Motorola, Chrome vs

Facebook Addiction – So Bad That You Would Need A Rehab?

Broad daylight. A mouthful of breakfast and he’s ready for the night’s sleep. No, its not a  jet-lag. Neither it is a nightwatchman job at a call center or an off day at work. Its a routine

Will A Desperate Attempt To Monetize Facebook Have Its Effect On Business Pages?

It’s free and always will be, says Facebook’s home page. Sounds great, isn’t it. But will it really be “always free” for businesses? Let’s first have a quick look at what a business page offers. [image courtesy: http://digitalfireflymarketing.com]

Experience A Whole New World With The New Foursquare

‘Mobile devices can be used to interact with the environment’. Yes, the location based social networking site for mobile devices ‘Foursquare’ is based on this idea only. Launched on March 11, 2009, foursquare took some time in

How I got fans @ Rs.1.2 (2.4 cents) per fan? Thanks To New Facebook Ad flow

Facebook recently rolled out a new “Ad Flow” which included some minor design upgrades and some new additions about  which you can read here What caught my attention was the new OBJECTIVE feature. As Facebook says “Objectives

What Is Airtime?

The latest high profile venture from Silicon Valley is now Airtime, which has been co-founded by Sean Parker (Facebook, Spotify) and Shawn Fanning (Napster). Airtime Leverages ‘Interests’ Data in Facebook for Webcam Chats. While Chatroulette was the first

Twitter Measurement Tools To Know Your Twitter Engagement

Over a period of time, twitter has become an essential part of our lives. We now spend more time on twitter communicating with others and reading their tweets. We tweet often to influence our followers and make

Facebook Ads Vs Google Ads – What would you bet on?

Infographic - Facebook Ads Vs Google Ads Click on Read More. © 2012 WordStream, Inc., a PPC and Search Engine Marketing tools company.