I have learned over a period of time that original content will really deliver good results to you no matter what brand or business you are into.
Sharing some super powerful techniques and names of some brands from which you can get inspired from.
3 key ingredients to make your Facebook page posts awesome are:
- Powerful call to actions in posts,
- High quality images, and
- Perfect timing
High quality images:
Your Facebook page reaches only 17% odd fans out of your total fan base. And these 17% have a lot of things in their newsfeed from friend posts to posts by other fan pages. It is really a fight to come on top and be noticed. So, first things first post a visually delightful or appealing image.
is posting some really tempting images. Even a non-food page like Big Quote
is doing a fantastic job. They have managed to create a unique look for all their posts.
Powerful call to actions in posts:
Facebook users consume a lot of information. Like is the most used type of interaction, and convenient too. But sometimes you need more than just a like. Use Call to actions at such times to give a little push to your fans and ask them to comment/share your content. If the content is good then the chances are higher that they will do it.
has nailed this technique, and they practice it religiously. Just scroll through their timeline and you will see their posts ending with open ended questions, close ended questions, like if you agree, share now, etc.
Last but certainly not the least- perfect timing. Learn to get good at it and this will save you from drowning in the depth of newsfeed. Most interaction happens in first 1 hour after the post; make sure you have identified the best posting time for your brand by daily observation and monitoring.
Mad Over Donuts
best knows when to tickle the taste buds. Their updates, mostly, come in late afternoon at around 4.30 -5.00 pm just before the evening starts, and people start feeling those evening hunger pangs.
These things have delivered results and are continuing to do so. Combine these 3 in one and you get an amazing Facebook engagement rate.
Do you know of any other success ingredients? Or any other fan pages who are doing an awesome job with their wall posts? Please share your thoughts below. Thanks.