Your Facebook page is a great tool to promote your brand on social media, create more awareness, reach right audience, and generate leads.
With the new timeline format a Facebook page is as good as a mini-website. And this mini-website should certainly have decent rankings on search engines.
Wouldn’t it be great if you get some organic traffic coming on your page via search engines?
Fortunately, search engines do index Facebook pages, and this is your chance to appear higher on search engines for desired keywords.
As it is the case in SEO you need relevant keywords and quality links pointing towards your page.
Get a vanity URL:
A URL is your address on the web. Make sure you have your brand name in Facebook page url which will make it easier for search engine and users to search and identify.
So, when someone types your brand name in search engine your Facebook Page link is also shown to the user along with your website and other web properties.
Fill Complete Details in About/Info/Description:
Make sure your feed all these sections with rich keywords related to your brand, your products/services. In description you have a great opportunity to add more keywords as you explain more about your business. Also add complete address so that it helps with localized search results.
Optimized Profile pics and Cover pics:
Type in a descriptive filename for your image instead of naming it ‘pic 1’ or ‘profile pic’ . Preferably name the file the way you want that image to rank for—because it will help with your search engine rankings.
Interlink your Website/Blog and Facebook page:
Use hyperlinks and add it to your web pages that point towards your Facebook page. Likewise add complete web address in ‘About’ section on your Facebook page.
Apart from the social plugins, you should also place a hyperlink on your website with the help of HTML code. Use plain text or a FB icon.
The HTML code should looks like
<a href=“http://www.facebook.com/facebook-page-name”>Brand Name</a>.
These are simple tips which can help to some extent on improving search engine ranking of your Facebook fan page.
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