This time it is Google, the giant search engine jumping on the bandwagon, to fight piracy. It has infused a new algorithm that will recognize pirated material and push them down based on the number of valid copyright removal notices that it garners. By penalizing sites that infringe copyrights, people will have recourse to legitimate and original content with bootleg sources being kicked down. Google stated that this new algorithm would influence ranking in a way that users will have access to legitimate sources easily whether they are viewing a song on NPR’s music website , a TV show on Hulu or while streaming new music from Spotify.
Hollywood will be undoubtedly the one to be the most pleased with this anti- piracy measure of Google’s. Piracy is the biggest concern in media with scores of people resorting to illegal downloading and file sharing, hindering creativity and hard work of genuine artists. Motion Pictures Association of America and Recording Industry Association of America appreciated Google for coming to the fore and announcing penalty for pirated content.
Regarding this new algorithm, Google elucidated that it will not remove these pages ( one receiving complaints) from search results but only push them down and reduce their rankings considering the fact that many sites may be inappropriately targeted by competitors. Mr. Amit Singhal, Google Senior President for Engineering announced that they would not remove any pages unless they receive a legal copyright removal notice from the rights owner.
Google mentioned that only court has the authority to decide whether copyrights has been infringed or not and it is not qualified to do so in a particular instance. Hence, it will not remove any page until court authenticates infringement of copyrights. Incase of a bogus, Google gives room to fight by providing counter- notice tools and get their content restored.
While Hollywood and millions of media companies have been giving thumbs up to this move, few internet freedom advocators like EFF (Electronic Frontier Foundation) have detested the same.
The hegemony that Google has over content is unparalleled. Hence, this anti-piracy measure by Google will act as a powerful tool to combat piracy related issues. It has been receiving more than 4.3 million removal notices in last 30 days alone, which is more than the total number of notices in 2009.
Summary: Google’s piracy update will make illegal downloading difficult for you. As an anti- piracy measure, its new signal will push down content that receives copyright infringement notices. Though this content might not be removed, it might show down in the search results keeping you away from bootleg sources.
This article has been written by Convonix Inc. Convonix is one of the leading internet-marketing firms of India. They provide a gamut of services including SEO, SEM, SMM & ORM all under one roof.
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