By now you must have surely heard about Pinterest, the so called next big thing in social media. In case you have not then to sum it up in brief, Pinterest is a visual social network that allows users to pin stuff they like and discover what other people have pinned. A pin is an image that links back to a website.
Some interesting stats about Pinterest are that:
- It drives more traffic than Google+
- It has nearly 12 million monthly unique visitors
So, if this new social network is bubbling with great user base and ability to drive immense traffic to websites then why should marketers wait more? Here are some ways in which you can leverage Pinterest and drive more traffic to your website.
Start Pinning great content – Before you start pinning, make sure your website is optimized with great images because Pinterest is all about eye balls. To grab them you need an eye catchy image. Pin content that talks about the lifestyle your brand associates itself with. Do not simply push sales messages, discounts and offers. First take time to build audience, and this will happen by pinning great content.
Follow people – Follow people who are interested in things related to your brand. For e.g: if you’re a shoe brand then follow people who’re pinning and re-pinning shoe related stuff. Interact with them and build your follower base.
Pin everyday- Make sure you share couple of pins every day as it will fill your boards and also gain more followers over a period of time.
Run a contest – Ask your Facebook and Twitter followers to join you on Pinterest to be able to participate in an exciting contest. Some simple contest ideas are:
Repin the pin – Ask your followers to re-pin your pins and stand a chance to win
Comment on pin – Ask followers to comment on your pins, and then choose lucky winner/winners.
Lottery contest- BMI has come up with innovative Pinterest contests idea in which followers have to re-pin 6 images from one of the board of bmi, and at end of week bmi draws one lucky number, and the user who repined it wins.
Majority of Pinterest user base is from US and UK, so if you’re a brand based in Asian market then you might question the relevance of traffic coming to your website, as it may not form your consumer base because it belongs to a different geography. But Pinterest in growing fast, India contributes to 4% of Pinterest user base according to appappeal. So, get your hands on it soon.
Do you have a Pinterest account? Any brand that you know is leveraging Pinterest to drive traffic to website? Share your views and comments below.