facebook Archive

Video Advertising Continues To Gain Momentum

Over the last few years, video has continued to attract marketers, keen on increasing engagement with consumers.  Emarketer estimates that US video ad spending will double to $8bn by 2016, up from $4.1 bn estimate for 2013. However,

The Pursuit Of Social Media ROI

When it comes to ROI, social media is heavily criticized for not delivering as much as other digital avenues such as SEM, PPC, SEO, etc. And the probable reason can be that Social Media demands more resources

How Social Media Influences Purchase Decision When Buying Online

This is a guest post by Rohit Agarwal. People are getting more comfortable with the idea of online shopping. This could be attributed to various factors such as busy modern lives, longer working hours, ability to browse products

Top 3 Facebook Apps Building Tools For Startups

As a start up, you are always looking for creative and cost efficient ways to connect and engage with your audiences. Sometimes it’s just useful to run competitions, encourage people to make bookings or simply present information

Step By Step Guide For Launching Facebook Contest

A 5 minute guide for running facebook contests from Somesh Khandalkar

4 Steps To Rank Your Facebook Page Higher On Search Engines

Your Facebook page is a great tool to promote your brand on social media, create more awareness, reach right audience, and generate leads. With the new timeline format a Facebook page is as good as a mini-website.

A Good Example Of Context Marketing on Social Media

Content is the king! You probably already know this very well. But do you know that this king can no more rule social media, alone.  A new king or let’s call it a queen called Context is

How To Successfully Connect With Your Social Media Audience

5 Simple Things Which Will Help You Connect Well With Your Social Media Audience Social Media is about people, and the ideal way to deal with people is by ‘being human’. Your objective of being on social

Facebook Statistics As On June 2012

Facebook’s exponential growth is something worth looking at. When we last posted about it around 8 months back, Facebook had around 800 million users. And now it stands not too far from the magic figure – 1

What Facebook Can Do To Make Birthday Wishes More Special

I stumbled upon this article which appeared in my timeline on Twitter. It read ‘Facebook has ruined birthdays’. It immediately caught my attention and I followed the link to read more. The blogger has expressed his displeasure