Fans love great content and they reciprocate their feelings with likes, comments, shares, and all those stuff that we as a Facebook marketer crave for.
More than 25 billion pieces of content gets shared on Facebook monthly. You can surf this wave on top with the help of great content. Let’s have a look at some tips to create great content.
Show what you really are. Focus on your objectives and make sure your brand personality is reflected in your posts. It may not please all, but what’s the use of pleasing all? Please those who matter to your brand.
Wild Stone is one brand which I simply adore for its genuine attitude on social media. The brand thinks that sex sells and it reflects in their social media content too. No qualms about it. Let your content speak the truth about your brand.
Ok, I don’t mean you imitate Mr.Bean (that’s difficult by the way) but have some sense of humour handy. If you’re making them laugh or even bringing a smile of their face then be rest assured that will never “unlike” you. Another reason for bringing in fun elements is because fun sticks onto people. People remember such things and also share it instantly because they know that their friends will like this too.
MTVIndia is one such brand that best understands this and practices it too.
A valuable piece of information about your brand, a useful tip or advice, helpful links, anything that you feel is relevant to your brand and which your fans will find useful – SHARE IT. Here, you can also depend on other resources (not created by you) and share the same.
Babyoye does a good job when it comes to being informative by sharing a lot of informative and helpful stuff for with its fans.
Now, Sachin can’t franchise his marvelous timing ability to us, so we have to develop our own sense of timing. Learn when to share what. Keep your eyes and ears open and instantly share something that you feel makes a great piece of content. Keep a watch on latest events and talk about them.
So, there you go. Mix these elements well in your content strategy and cook some delicious content. What are your thoughts? Do you know of any brand that shares some awesome content? Share your thoughts in comments box below.